At Mercuri International, we know that you can only achieve sales excellence by working continuously together on the ground to implement that training, inspiring teams, and being invested in their success. We provide cutting-edge training on a local or global level, wherever you are, supporting you to grow your people & grow your business.
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Trust and Value-Based Selling
Jamie Barrette, VP, Partner Mercuri North America, and Craig Edlin, ABB
In this breakout session, we will discuss the importance of Value-based Selling and its relationship to “The Future State of Trust”. Value-Based Selling is an overused term while being an underused practice. Yet, today, it is a critical requirement for any professional sales organization. We cover WHY it is so important in today’s evolving marketplace, WHY it’s so important to today’s buyers, and some simple tests or “reality checks” to see if salespeople are truly practicing it. Craig Edlin, Global Sales Training Manager of ABB, will share his experience in making VBS a cultural shift at ABB.