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Social Selling – From Billboard to Online Personality
Marcus Redemann Management Partner - Mercuri International Deutschland GmbH

Social Selling relates to a lot of myths and legends. This inspiration nugget provides facts and motivates us to integrate social selling activities into the sales process. In addition, it will provide inspiration to unleash the potential of these activities to break away from the competition. There is a lot of untapped potential in creating an individual LinkedIn profile that salespeople can use to support their positioning and deliver value for their customers. This presentation will offer pragmatic hints to build a value-oriented and customer-centric profile. At the same time, one will get recommendations to establish a daily routine that does not need much time investment and helps to take the social selling activities to the next level.