How to achieve excellence in sales
Michael Herrmann, Management Partner, Mercuri International Germany

Companies strive for excellence in sales to achieve sustainable, profitable growth. At the same time, the complexity of internal and external processes and framework conditions in which your sales team must operate and achieve outstanding performance is increasing. If you want to stay ahead of your competitors and set the benchmark for your own industry, you need to subject your sales organization to a continuous optimization process - and manage this process well. Isolated measures to optimize sales performance are not enough to achieve this. Instead, you should choose a holistic approach that takes into account and summarizes all relevant aspects in your individual program for sales excellence. In this breakout session, you will be provided with beneficial and valuable insights about logics in sales, the 8 building blocks for sales excellence, and a short deep dive into the correlation of customer buying logic and the matching sales processes.