Football drives emotions unlike any other sport, with deep-rooted rivalries and fans so passionate they tattoo their club's crest onto their bodies. Over the past decades, football has also grown into a major business, moving billions of euros, turning clubs into corporations and involving bankers, private equity and many other interests. What's the future of football as passion meets industry and commercialism? How do we protect tradition, while taking advantage of legitimate commercial interests?

Join us at the Stockholm School of Economics or online to debate these issues and learn from each other.




Date: Wednesday, March 22
Time: 17.00-19.30, followed by networking and refreshments
Place / Format: Hybrid - Stockholm School of Economics, Sveav√§gen 65 and online
Language: Simultaneous translation English | Spanish
Media: For media inquiries, please contact Communication Director Hanna Flodmark,
Questions: If you have any questions regarding the event, please contact


Registration is required to attend the event.  


Please choose below how you will participate in the event: