Breakout Agenda

Accelerator

Take your organization on an Algo Leap - How learning is part of the journey

Didrik Helsing

Analytics competence lead

Avaus

Didrik, will explore how to take your organization on an Algo Leap.

The session will focus on fostering a data-driven culture within organizations, emphasizing the importance of data quality, the role of generative AI tools, and the transition to a data-driven mindset.
 

Thought Leadership

Unlocking the Content Supply Chain with Adobe GenStudio
 

JAKOB BARTHOLDY

Content Supply Chain Sales Specialist

Adobe

Jacob will dive into the rapidly changing content landscape, highlighting the increasing demand for personalized content amidst tightening budgets. He showcases the challenge faced by businesses in managing, creating, sharing, and storing a vast number of assets across various formats and regions.

Accelerator

A techies perspective on composable data architectures
 

ELDAR TERZIC

CTO

Avaus

Eldar, will focus on the techies' perspective on composable data architectures.

The session will highlight key aspects of composable data architecture, including flexibility, modularity, an API-centric approach, the adoption of microservices, component scalability and reusability, decentralization of data processing, support for diverse data sources, data governance and security, tooling and ecosystem, and continuous integration and deployment.
 

Peer Inspiration

Content automation - Solving the biggest bottleneck for scaled data driven marketing

HANNA KOLLBERG

Head of Content Automation Management

Telia Sweden

Led by Hanna, and Johanna Andrén from Avaus, you will get to hear about the cutting-edge realm of Content Automation in data-driven marketing.

Hanna and Johanna will delve into its significance, the basics of getting started, and practical insights from Telia's own journey in this field. Expect to learn about the transformative impact of automating content creation for personalized customer engagement, strategies for implementing these technologies, and key lessons drawn from Telia's experience.

Accelerator

How Sales teams and Commercial organizations can approach competitive advantage via AI

ROBERT BOX

Global Account Director
Mercuri

Robert will explore how Sales teams and Commercial organizations can approach competitive advantage via Artificial Intelligence.

The session will delve into how to create a sustainable competitive edge in AI, focusing on Data, People, Algorithms, AI Infrastructure, and Speed of Adoption and will explore strategies to maintain an advantage even as AI becomes ubiquitous among competitors. 

Peer Inspiration

Transforming advertising production: Maximizing efficiency and creativity with AI

ANNA PORVARI

CEO & Partner

Kuubi

Discover how AI is shaping advertising. Anna will unveil how Kuubi harnesses AI to transform advertising production, boosting both efficiency and creativity. 

You will discover concrete examples where AI has been pivotal in content creation, overcoming previous limitations and drastically saving time and money. 

Accelerator

A non-techies perspective on composable data architectures

JOAKIM RÖNNBLOM

Senior Strategy Consultant

Avaus

Joakim will guide you through a non-techies perspective on composable data architectures.

What’s the concept of composable architectures? Joakim will talk about how composable architectures can be used to combine data and services from multiple products and data sources to serve automations, workflows, customer experiences, AI agents, and other kinds of digital solutions.

Peer Inspiration

Data - your long term competitive advantage

CHRISTIAN SKAARUD

Head of Customer Journey & Media

Coop NO

Christian, and Johanna Andrén, Head of Growth at Avaus, will discuss innovative strategies for enhancing customer experience and growth. They will explore the evolving landscape of customer engagement, emphasizing the importance of personalized customer journeys and data-driven marketing tactics. Drawing from Christian’s extensive experience at Coop Norway, he will share insights into the challenges and opportunities in today's digital marketplace. 

Accelerator

10x your marketing productivity with AI

JOHANNA ANDRÉN

Head of Growth at Avaus

Avaus

For those of you in marketing, looking to improve your productivity, Johanna is here to guide the way. The focus is on significantly enhancing marketing productivity through the application of AI.

The session will delve into the potential of AI in addressing the increasing demands for content personalization and relevance, despite limited budgets. It will explore the implications of AI in marketing, identifying key pain points, and offering innovative solutions for overcoming these challenges.

Peer Inspiration

AI-powered strategies for next-level marketing operations

JAIME LOPEZ

Sr. Director of Marketing Operations

Aiven

Jaime López, will talk about the transformative impact of AI on marketing operations. The session will explore topics like Gen AI, its relevance in the current landscape, customer segmentation, and journey optimization.

Jaime will also discuss the challenges and potential of personalization at scale, leveraging his extensive experience in data-driven marketing.