Speakers

Taide Guajardo
Chief Brand Officer Europe, P&G
Taide leads a team of over 1300 talented marketers and partner agencies across 49 countries, driving the business as a top advertising spender in Europe. A human, growth mindset leader, her mission is to fuel sustainable, irresistibly superior brands, through an energized and skilled P&G talent pool and top notch partners. Her career spans over three decades in marketing in Procter and Gamble, in 4 geographies. 

Isabel Perry
Global EVP of Strategy, DEPT
Isabel leads global strategy at DEPT®, reimagining how companies build with AI and emerging technologies, she leads global strategy at DEPT®, reimagining how companies build with AI and emerging technologies. Originally trained as an architect at Cambridge University, she brings a unique perspective to shaping how organizations transform and compete in an AI-driven economy. 

Andrew Tindall
SVP Global Partnerships, System1
Andrew applies a science-first approach to brand growth with a practical edge from his experience working in large FMCGs. A global thought leader on effectiveness, he leads System1’s agency partnerships and research on creativity’s role in driving results across a modern media mix. A sought-after speaker, advisor to top brands, and columnist for The Drum, he’s on a mission to make effectiveness accessible to all.

Preeti Srivastav
Group Head of Sustainability, Asahi Group Holdings
Preeti is a sustainability leader committed to driving positive environmental and social change to create a better future for all. She currently serves as the Group Head of Sustainability for Asahi, a leading global food and beverage company with annual revenues exceeding JPY 2.8 Trillion (USD 19.6 Billion). Asahi operates in more than 100 markets with a globally recognized portfolio of brands that includes premium beers such as Asahi Super Dry, Peroni Nastro Azzurro, Kozel, Pilsner Urquell, and Grolsch.

 

Rob Mayhew
Founder, Dunning Kruger Creative Studio
With over 25 years in advertising, he has led global campaigns, won awards, judged awards, and publicly questioned the judging of awards. He has never lost a pitch, only declined to participate in flawed decision-making. He believes Mediocrity is a choice, Culture is downstream from him and if it didn’t trend, it probably lacked ambition. Rob doesn’t follow industry conversations. He starts them. He doesn’t network. He is the room. He is building the future of advertising. Everyone else is adjusting. Rob is coming to Stockholm video 

Hesta Prynn
Music Connection Therapy™
Hesta Prynn is an internationally acclaimed DJ, radio host, and licensed therapist. Taught to mix vinyl by Questlove, she has shared stages with icons like Amy Schumer and Deepak Chopra and performs for global brands including Spotify, Google, and Netflix. Her work blends music, psychology, and neuroscience to create unforgettable live experiences that transform how people think, feel, and connect. She is a sought-after speaker at leadership gatherings including Cannes Lions and the World Economic Forum in Davos.

Patrik Hansson
Global Chief Marketing Officer, Arla Foods
Began his career in Procter & Gamble where he worked for 13 years before joining Arla foods in 2011. After spending 10 years leading country and regional businesses Patrik stepped into the role of CMO in 2022 where he now oversees a team of +1000 people across marketing and Innovation. Patrik is responsible for leading the Arla Foods portfolio of Global Brands, the in-house agency of 140 people, the consumer intelligence function, and the global R&D/Innovation. 

Alberto Hernandez
Chief Growth Officer, Opella
Since joining Opella in 2021, Alberto Hernandez, has reset and redefined the company´s brand-buildning approach to drive sustainable business growth. His three-year transformation strategy puts cunsumers right at the forefront, elevates and scales brand building efforts and leverages digital and data to unlock growth opportunities. This approach has propelled Opella's 15 Focus brands to dominate their categories. 

Professor Andrew Stephen AM
L'Oréal Professor of Marketing, Deputy Dean for Faculty and Reasearch, Head of the Oxford Future of Marketing Initiative at Saïd Business School, University of Oxford 
Andrew is one of the world's leading marketing academics and is a prominent voice on the future of the marketing, media and advertising industries. His research has made and continues to make significant contributions to how business understand digital marketing, social media, advertising and consumer behaviour. 

Gülen Bengi
Lead Chief Marketing Officer, Mars & Chief Growth Officer, Mars Snacking
Gülen Bengi is the Lead CMO of Mars and Chief Growth Officer for Mars Snacking. She has 30 years of experience leading businesses for turnaround and growth worldwide. Known for her inspiring vision, her growth philosophy centers around consumer obsession, building iconic brands with innovation, creativity, and technology, coupled with a commitment to developing talent and inclusive cultures. Gülen is a champion for sustainability and responsible use of AI.