Program

Global Marketer Conference is a full day that brings together a vibrant, inclusive community of decision-makers, experts and leading marketers. 

08:30-09:00
Coffee/te & sandwich + networking

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09:00-09:30
Welcome to Global Marketer Conference 2026!

Stephan Loerke, CEO of the World Federation of Advertisers (WFA)
Hanna Riberdahl, CEO of Sveriges Annonsörer

09:30-10:00

TBA soon

10:00-10:30

Rob Mayhew, adland’s favourite social media star and award-winning content creator, who brings 25 years of advertising experience and a reputation for pointing out in his inimitable way what many of us think … but few dare to say

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10:30-11:15

Coffee/tea break + networking

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11:15- 12:30

Preeti Srivastav, Group Head of Sustainability, Asahi, on embedding genuine environmental and social change into a global portfolio of iconic brands

Andrew Tindall, SVP Global Partnerships, System 1, an expert on the science of creativity and its role in driving brand growth across a modern media mix 

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12:30-13:40

Lunch break + networking

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13:40-15:25

Taide Guajardo, Chief Brand Officer, Europe, P&G, who lads over 1,300 marketers across 49 countries on what it takes to build irresistibly superior brands at scale

Isabel Perry, Global EVP of Strategy, DEPT, who works with organisations so they can build and compete in an AI-driven economy, through a perspective shaped by architecture, technology and strategy

Hesta Prynn, Music Connection Therapy™, a sought-after speaker at leadership gatherings including Cannes Lions and the World Economic Forum in Davos.

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15:25-15:35
Last words from our hosts

Stephan Loerke, CEO of the World Federation of Advertisers (WFA)
Hanna Riberdahl, CEO of Sveriges Annonsörer

15:35-16:30
Networking

 

Thank you for today!
 

The conference will be in English. Subject to changes