Program

Global Marketer Conference is a full day that brings together a vibrant, inclusive community of decision-makers, experts and leading marketers. 

08:15-09:00
Coffee/te & sandwich + networking

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09:00-10:35
Welcome to Global Marketer Conference 2026 in Stockholm!
Hanna Riberdahl, CEO at Sveriges Annonsörer
Stephan Loerke, CEO at World Federation of Advertisers (WFA)

A shared global agenda
WFA’s CEO will address the major opportunities and threats facing brand owners worldwide, as well as sharing insight from a study into marketing transformation – setting the scene for the day by exploring the human impact of an industry in transformation like never before.
Stephan Loerke, CEO at World Federation of Advertisers (WFA)

Mutuality in the Machine Age
Technology is transforming marketing faster than most organisations can adapt. But at Mars, the real transformation question was never about the tools, it was about people. Gülen Bengi shares how the world's largest family-owned company is focused on growth driven by creative ambition, rooted in mutual benefit for consumers, associates, and the world. A candid look at how Mars is navigating change without losing sight of what makes great marketing.
Gülen Benji, Lead Global Chief Marketing Officer Mars Inc. and Global CGO Mars Snacking  

Unlocking the Creative Dividend
In a world where marketing budgets are increasingly scrutinized and short-term metrics often overshadow long-term growth, marketers require a playbook that addresses challenger brands and category leaders alike. One that proves the combined power of creative quality and media support, with tools for maximizing brand and business effects, and enhancing confidence in advertising’s ability to drive profit. The Creative Dividend from System1 and Effie offers a practical guide for making advertising predictable, effective and a priority investment.
Andrew Tindall, SVP Global Partnerships at System 1   

 

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10:35-11:20

Coffee/tea break + networking

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11:20-12:30

Back to brilliant: the fundamentals and the future 
Whilst the marketing industry is at cross-roads, P&G continues to build enduring brands by doing something radical, focusing on the fundamentals. In this session, P&G’s Chief Brand Officer for Europe will share a career-long conviction around the value of the craft that is marketing. A must-hear for anyone tasked with proving that great marketing doesn't just build brands, it drives business. 
Taide Guajardo, Chief Brand Officer, Europe at P&G

How not to be the 70 %  
Agency titan Rob Mayhew will share the agency-side perspective on effective client-side transformation – and how your partners can help you to avoid being the ‘70 % of transformations which fail’. 
Rob Mayhew, CEO at Dunning and Kruger

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12:30-13:45

Lunch break + networking

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13:45-16:00

Marketing transformation: inside out  
Arla Foods is one of the world's largest dairy companies, which has undergone one of the most ambitious marketing transformations. CMO Patrik Hansson will share on how Arla has rebuilt its marketing capabilities from the inside out, brought creative and media closer to the business, and what ‘Dairy 2.0’ means for the brands consumers love.
Patrik Hansson, Global Chief Marketing Officer at Arla Foods

Rethinking Growth: Sustainability as the new business Imperative 
This interactive session will challenge conventional thinking on sustainability and inspire brand leaders to leverage the potential of innovation from sustainability within their organisations. Featuring 2 Ted-style talks, from Asahi and Opella, delegates will vote on the role that Sustainable Marketing plays in creating value for the organisation. 
Preeti Srivastav, Group Head of Sustainability, Asahi and Alberto Hernandez, Chief Growth Officer, Opella
Andrew Stephen AM, L’Oréal Professor of Marketing, Deputy Dean for Faculty and Research, Director of the Oxford Future of Marketing Initiative at University of Oxford Saïd Business School  

 

Marketing in the Age of AI Overload 
Drawing on her front-row seat to how the world's fastest-moving brands are navigating the age of acceleration, Isabel Perry cuts through the AI noise to ask what actually matters for marketers. Her central provocation: focus on what doesn't change. Agentic AI is transforming how brands operate, but customers still want quality, convenience, and connection. The brands pulling ahead are finding new paths to growth rooted in solving for real human problems. 
Isabel Perry, Global EVP of Strategy at DEPT
 

The frequency of change 
Marketing is built on behaviour change. But most strategies ignore the one thing that actually shifts people: how they feel. Hesta Prynn, DJ, licensed therapist, and creator of Music Connection Therapy, uses music as behavioural technology, guiding the room through a live experience that cuts through overthinking and creates immediate movement. Because in a world of algorithms, the real edge is knowing how to change a human.
Hesta Prynn, Music Connection Therapy™, a sought-after speaker at leadership gatherings including Cannes Lions and the World Economic Forum in Davos.

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15:55-16:00
Final thoughts from the hosts
Stephan Loerke, CEO at World Federation of Advertisers (WFA)
Hanna Riberdahl, CEO at Sveriges Annonsörer

16:00-17:00
Networking + drinks

 

Thank you for today!
 

The conference will be in English. Subject to changes