Start the day in the best possible way - join us for a jam-packed breakfast.
We have been hosting CJAM for 12+ years now, and have had the greatest growth profiles and like-minded people joining us.
Whether you are new or old to the game we look forward to getting together.
John Ekman, chief Conversionista and partner ARC
Hacking the buyer brain
Have you ever wondered why your customers behave in a certain way? Why some of them buy repeatedly and delightedly, why others buy from you only once—and why some people never buy from you at all? Hack The Buyer Brain uncovers the odd quirks
of the human condition that affect how we buy, sell, and behave.
Kenda Macdonald, best-selling author and agency founder
Why your site speed sucks - and what to do about it
Yes, we've heard it all before - slow websites kill conversion. Big yawn … Companies have NO IDEA how much business they’re sacrificing by not paying attention to their page performance. Jono & Arnout will turn page performance into stand-up comedy
(or tragedy), so that you can finally get your company off its behind to win new customers with a lightning-fast website.
Jono Alderson, digital strategist, and marketing technologist Arnout Hellemans, SEO and analytics consultant
Let's take a break and recharge.
Not to miss
Seminar hosted by Optimizely during break.
Lessons learned from experimenting in a highly competitive market
How do you compete against giants like Netflix and Amazon? Join this session and hear how TV 2 Play, a Norwegian streaming service, created an experimentation program designed to optimize and innovate their business. Get actionable tips as well as strategic insights for how to expand your experimentation practice to be able to compete in any competitive market.
Bonus: Experimentation Benchmark Study – Get a sneak-peak of a brand-new benchmark study from 127 000 experiments and get the recipe for a successful experiment.
Jonas Moe, Leader for Sales and CRO Mårten Bokedal, EMEA Solutions Strategy Director
Trustworthy A/B Tests: Causality and Pitfalls
Prepare for a reality check from one of the experimentation pioneers. Embrace the humbling truth that most ideas will fail (and that's actually a good thing). We are actually terrible at assessing the values of ideas. Through multiple examples and stories, you will see the reality of surprising experiments that ran at companies such as Microsoft, Amazon, and Airbnb.
Not to miss
Seminar hosted by Kameleoon during lunch:
How to build a culture of experimentation across your organisation
Alexandre Soun retraces the steps he undertook to implement an experimentation culture at Accor and how his first successes paved the way to consolidating that culture.
Alexandre Suon Perhirin, Head of Experimentation
How to turn hippos into birds by being a cat person
Your GA setup is perfect. Your user test findings are indisputable. Your A/B-testing results are astonishing. You’re waiting for the applause and fireworks, and then there’s……nothing. Being the experimentation or growth lead can be gruesome when you’re not getting everybody else on board. So how do you do that? Learn from Simone’s hard-learned lessons on how to communicate in your organization.
Simone Neeling, CRO and web analyst
Positioning - Harnessing a Conversion Superpower
We compete in extraordinarily crowded markets and our buyers are increasingly overwhelmed with copycat, generic marketing messages. How do we stand out and shine? April is the world's leading authority on Positioning. In this session, she will teach you an easy step-by-step process that will help you put your differentiation at the center of your marketing efforts so you can stand out and win.
April Dunford, author and public speaker
AI - the game-changing future of CRO
In five years' time, everyone will have a co-pilot, Reid Hoffman & Sam Altman said. So the future of CRO is not between AI and humans. It is between humans that have AI-augmented superpowers and those who don’t. Find out, from Conversionista’s own Head of Experimentation, what you can do today to create your super-powered future.
Andreas Gref, head of experimentation, advisor and analyst
Let's take a break and recharge.
Not to miss
Seminar hosted by VWO during break.
Bigger and Better: How to successfully scale your experimentation program
In this session, Jan will guide you through the essential steps to scale your experimentation program effectively.
Learn how to establish a strong foundation, develop a scalable optimization cycle, and foster a culture of learning and adaptation.
Jan Marks, Director Europe and Latin America
The Comeback Kid
Your all-time favorite speaker AND you get to vote (the results will be kept a secret until the very last minute).
Our problem - we have too many great speakers to choose from. So here’s the idea: We have asked 6 of our highest-rated speakers of all time to compete for one speaking slot. And you decide who it’s going to be.
The Conversion (super) Hero of the Year Award
We will share the very first Conversion (super) Hero of the Year Award
During Conversionista’s years in the business, we have met a lot of Conversion heroes in different organizations and industries. We also know that there are a lot of superheroes that we haven’t yet met.
These are the champions dedicated to enhancing online experiences, who rely on data over intuition, and consistently challenge boundaries, daring to question established practices and envision new approaches. We aim to honor the outstanding individuals who have exhibited remarkable contributions and accomplishments in the field of CRO.
CJAM After Work
Come grab a conversion beer and enjoy some tasty bites while mingling with the speakers, making new friends,
and reconnecting with old ones.